Many brands and businesses know about Search Engine Optimisation (SEO). Some even go ahead to seek several consultations but when it comes to implementation. Meh! They actually think or rather they know that they need SEO for their digital properties. And the actual benefits they will get from SEO being implemented on their digital properties.
SEO will certainly increase a website’s quality and quantity of traffic. Moreover, it improves the overall ‘findability’ and visibility of a digital properties. However, that isn’t all the value SEO offers.
These reasons should offer you some clarity, as to why your business need to be concerned about SEO. And probably take the next step towards taking your brand forward.
1. Search Engine Is the Primary Source of Website Traffic
Search Engines play a huge part in the performance of most business’s website. It is a pertinent mix of any marketing funnel for increasing or completing buyer’s conversion or engagement.
Having a website or digital properties is important. However, what is more important is getting the desired returns on investment in them. And the surest way to get results is through search engines’ organic results.
That’s to say search engines contribute to a brand’s visibility, awareness and relation. And being highly visible on search engines always work in a brand’s favour. So quality SEO and a high quality website takes a brand there.
2. Well Implemented SEO Builds Audience Trust & Credibility
Being visible as a recommendation by Google and other search engines means you are trusted to deliver satisfaction. So, the user can trust you.
The goal of any SEO implementation is to establish a strong foundation for a website with a clean, effective user experience that is easily discoverable in search. Sort of establishing a brand authority in your sector.
Establishing your authority takes patience, effort, and commitment, but also relies on offering value alongside quality that allows customers trust you.
Just like real life, it is impossible to build trust and credibility overnight. It is earned and consolidated on over time. And this can only be achieved through quality SEO implementation.
3. Increased Audience Traffic, Engagement, & Conversions
The aim of any business is to reach, attract, convert and engage its prospect at their soft spot in the right moment. And that’s what search engines local search offer businesses. And local SEO has become a fundamental part of small and medium sized businesses’ success.
Local SEO aims at optimising your digital properties for a people in a specific location, so they can find you easily. Local SEO takes you a step closer to achieving your business goals through putting customers one step closer to your brand.
Local optimisations focus on specific towns, cities, regions, and even states, to establish a viable medium for your brand’s message to reach people on a local level.
To do this, your brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector are optimised. In order to promote engagement on the local level.
4. SEO is Relatively Cheap & Quantifiable
Surely SEO costs money to implement. But SEO is relatively cheap compared to other forms of advertising, yet the payoff in terms of a brand’s benefit takes you considerably to the top echelon.
Though SEO unlike paid search isn’t easier to calculate ROI, you can measure almost anything with proper tracking and analytics.
The problem is trying to connect the correlation between all actions taken.
So, it is worth it to gain understanding on how certain actions affect the performance and growth of your brand. Or you can have a person/company that is being paid to execute and understand the performance of your digital properties on your behalf.
No matter how long, Good SEO implementation will remain relevant for years to come. But you must make the investment because data never lies.
5. It’s A Long-Term Strategy That Create New Opportunities
The goodies from SEO though sometimes take time to manifest the impact lasts for several years.
The magic is SEO properly implemented will always find a means of discovering and leveraging new opportunities for brands to be discovered.
And the trick is to put a long-term effort into your SEO strategy. By embedding an SEO tactics in every aspects of your brand. It’s the only way to truly market a brand for the long term.
As the market evolves, yes, it’s best to follow the trends and changes closely.
And the more effort, time and budget you commit to SEO, the better chance your website stands in the market.
6. No One Cares About Page 2
If you’re not on page 1, you’re not winning the click. Then no one cares about your brand. It’s no secret in the world of search engine that if you’re not on Page 1, user will not find your brand.
According to study reports, the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.
It simply means;
- If you’re not on page 1, nobody cares about you.
- If you’re not on Page 1, you need to be.
As marketers know, Google controls a larger portion of the search market. That is why a clear number of people around the world who have access to the internet visit Google at least once a day to get information.
Google, being the most visited website in the world (as well as in Nigeria), also happens to be the most popular email provider in the world (with more than 1 billion users). So, when implementing SEO always pay attention to what Google says. Because Google knows best when it comes to SEO.
We know Google makes thousands of algorithms changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO professionals help to ensure that is avoided. Being proactive and monitoring for major algorithm changes will surely benefit you.
So, make that commitment today towards implementing SEO on your website and digital properties.