What Is Search Engine Optimisation?

WHAT IS Search Engine Optimisation?

Search Engine Optimisation also known as SEO. It is a strategic process of getting quantity and quality traffic to your website for “free” through organic search engines’ results.

SEO is a process because there are consistent actions needed to be taken continuously. Then search engines can recommend your website as a relevant result to users.

Major search engines such as Google, Bing and Yahoo have a search results page, where websites and contents (news, blogs, images, videos or local listings) are shown and ranked based on relevance to the user’s search query.


To understand what Search Engine Optimisation really means, let’s break it down into parts and look at the parts:

  • Search Engine: This is a software program or script available through the Internet that searches documents and files for keywords. Then returns the results of any files containing those keywords. Popular search engine  include Google, Yandex, Izito, Zapmeta, AOL, Ask.com, Baidu, Bing, and Yahoo.
  • Optimisation: Here is the process in Search Engine Optimisation. It’s everything from making sure contents contain right keywords and right length. It entails making sure title tags, alt description tags and meta descriptions are both informative and the right length. Also making sure internal links and external links lead to pages you’re proud of and are relevant respectively. Search engines are one of the most important traffic sources for websites. Hence, optimising your contents for search spiders should be your top priority.  
  • Quality of traffic: You can attract all the visitors in the world, but if they’re coming for something you don’t have then it’s nothing. It is like picking up an Apple iPhone box from the shelf of a store and on opening it, you find something that isn’t Apple iPhone in it. Better still, imagine someone looking for an Apple computer is shown your website as a relevant result by Google. When really, you’re a farmer or trader dealing in apples, that is not quality traffic. Instead you want visitors who are interested in apple fruits that you offer.
  • Quantity of traffic: When Search engines realise your website always delivers satisfaction to visitors, it will recommend you more to others. And once people click through from those search engine results pages (SERPs), it’s more traffic for you.
  • Organic search engine results: Ads make up a significant portion of many SERPs. Organic search results are recommendations by search engines that aren’t paid for but based on relevance. They appear below the paid search results.


You type in a word or series of words into a search engine. “Googling!”

You might even speak into a box.

And Bing!

Series of results relevant to your question that could potentially answer your question are displayed.

Yahoo! Magical!


Here’s how it works.

Search engines have crawlers, (also known as search spiders) that go out into websites gathering information about all type contents on the internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your search query (the question you asked Google). There are a lot of factors that go into a search engine’s algorithm and its important to understand them.

See why Search Engine Optimisation is important to your business?

2 commentaire pour “What Is Search Engine Optimisation?”

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