As a website owner or manager, search engine optimisation (SEO) should be one of your major promotional tools. This is because search is almost the most important traffic source for websites. Hence, optimising your contents for search spiders should be your top priority.
So, when your website analytics show that organic traffic is low, what do you do about it? Try these quick and easy SEO fixes.
Select and use the right keywords in your post
The most important part of writing your content is knowing how and where to strategically affix keywords. Not just any ‘keywords’, the right ones. They may not essentially be the most popular search terms but are relevant to your blog SEO strategy. You should have sets of keywords that you use always to create a sense of uniformity in your SEO strategy. To help you determine which keywords to use, try the Google Ads Keyword Tool. (see more tools at the resource section)
Once you’ve decided on your keywords, make sure to litter them throughout the post strategically. This sometimes gets confusing for majority of web-writers, trying to find a balance between strategically placing keywords and stuffing them.
My advice is to always divide your post into three (not necessarily equal):
- the introduction,
- the explanation (the body), and
- the conclusion.
In each division make sure your keywords appear strategically in different forms.
Let your headline do all the catching
Your headlines must always be well-written and filled with keywords using H1 text case. And also, should fulfil the 3C’s of writing; clarity, conciseness, and creativity. The essence of this isn’t just to catch searchers, also search spiders.
The trick to having a near perfectly written headline is juxtaposing you as a searcher. Ask their likely questions and answer them putting in mind likely keywords.
If diligently done, what you will have is a headline that contains search queries of likely look ups of your current post through search engines.
Take a look at these titles;
“My Favourite WordPress Plugins to Increase Your Blog Pageviews” or “Top WordPress Plugins to Increase Pageviews”?
The second headline is more like a search query and contains keywords “WordPress Plugins” and “Increase Pageviews.” Beyond the technical SEO fix, it also contains some of the criteria for a great headline: It’s exclusive and specific.
Remember, after you get a good search engine ranking, you still need to retain readers in with good content.
Have internal links in your content
Beyond keeping people engaged on your site longer, links to your own content within a blog post helps improve your SEO.
Internal links give your blog a better page structure that allows search engine spiders to better understand this structure and crawl your blog more easily. This results in higher page ranking in SERPs.
Moreover, you can rake in more page views to your old contents and increase blog engagement analytics just by linking.
Include alt attribute tags in images and videos
Do you desire your post being shared? If you do, then having photos and videos shouldn’t be a debate. They improve the level of engagement with your post and make them more shareable. And arguably, engaging contents thrive better in search engines.
However, images and videos aren’t intrinsically SEO friendly, so they only thrive when you fill out the right Alt attribute tag. This tag allows search spiders crawl the image or video easily by giving it a descriptive text. Hence, your job is to ensure that your keywords are included it. It takes effort to add images and videos to your posts so don’t let your effort go to waste. Always take the time to add an Alt Attribute tag.
Your url should contain a keyword
A creatively coined URL will do well to attract people to your post but it’ll be impossible if search spider can’t find it to suggest to searchers. Hence, it is pertinent as search spiders only concern themselves with relevant search terms, you write URL containing keywords in your post.
Always strive to achieve brevity with the right keyword when customising your URL. Customising your URL increases your odds of being ranked well on search engines.
Always include a meta description
Meta description is a HTML tag snippet of up to 155 characters which summarises your post’s/page’s content. This HTML tag makes it easier for search spiders to display your post amongst search results when the search query is within the description. Meta description is very crucial for on-page SEO.
You should be able to draw a keyword graph from your post title, headline, body, conclusion, meta description, alt attribute tag and custom URL. The process of implementing SEO on your website and contents isn’t easy and frustrating. You might even want to give up. However, when you see your website at the top you will see its worth the whole toil.
Do you have any other SEO strategy or ideas? Leave a comment below with your ideas.